Advertising

129.1General

a.The Host ensures that all advertising in relation to the Championship is in accordance with the legislation of the Host country. The Host shall inform the IIHF of any such legislation.

b.Advertising with political, racial, and religious content and advertising of alcohol, tobacco and pornography is prohibited.

c.Advertising with beer (for all U18 championships, including non-alcoholic beer) and alcopops shall be priorly approved by the IIHF.

d.Advertising of or affiliation with any organizations or products which may reasonably be considered to involve moral and/or ethical issues, requires prior written approval by the IIHF.

e.The Host ensures that there is no advertising and/or promotion of any company, product or service that conflicts with the IIHF Sponsors or Supplier’s product. The advertising of any company that conflicts with the exclusivity category of the IIHF Supplier Pool Members is permitted; however, such companies are strictly prohibited from having any visibility of their products during the Event.

129.2Clean-Venue Rule

a.The Host shall ensure that any advertising and/or promotion from all game and practice arenas, facilities all other areas to be used in relation to the Championship conflicting with any of the IIHF Sponsors or Supplier, is removed prior to the beginning of the Championship.

129.3Advertising Outside the Arena and their Immediate Vicinity

a.Unless otherwise stated by the IIHF in the HCC, the Host’s right to exploit advertising possibilities outside the arena(s) and their immediate vicinity include the following areas:

-Advertising on flags and banners;

-Advertising in the air (captive balloons etc.), upon municipal authorities’ approval;

-Advertising on the outside wall and perimeter as agreed by the IIHF; and

-Advertising on the spaces located in front of the arenas, upon municipal authorities’ approval.

b.Any other advertising and/or identification outside of the arenas are forbidden, unless specifically permitted on a case-by-case basis by the IIHF in writing.

129.4Advertising Inside the Arenas

a.Unless otherwise stated by the IIHF in the HCC, the Host’s right to exploit advertising possibilities at the venue of the Championship include the following areas:

-Boards surrounding the ice rink (no second level permitted) as specified in the IIHF Marketing Guidelines;

-Within the team and penalty benches area, under the condition that the advertising does not obstruct the spectators' view;

-Under-ice areas as specified in the IIHF Marketing Guidelines;

-Area(s) of the official timing clock and the score board;

-Ice re-surfacing machines; and

-Verbal advertising via loudspeakers (only when there is a stoppage in play).

b.Advertising shall include the Championship logo as well as the IIHF “Governed by” logo and shall be priorly approved by IIHF.

c.Use of semi-transparent foil for the player and penalty benches which enables potential spectators behind it to see through may be used, however it must be ensured that the view of spectators and off-ice officials is not restricted.

129.5Plexiglass

a.The Host has a right to exploit the plexiglass above their respective boards, at the condition that the view of spectators and off-ice officials is not restricted.

b.Advertising along the plexiglass screen right above the boards is limited to a maximum height of 20 cm.

129.6Media backdrops

a.The Host has a right to place advertising on the media backdrop.

b.Advertising shall include the Championship logo as well as the IIHF “Governed by” logo and shall be priorly approved by the IIHF.

c.The Host is responsible for the production of the media backdrop.