Advertising on Players’ Uniforms, Helmets and Practice Jerseys

186.1Participating Teams are granted non-exclusive advertising rights on the teams’ uniforms and helmets.

186.2The revenue generated shall be the sole property of the respective MNA.

186.3A maximum of two (2) sponsors per team is permitted, one (1) sponsor per item:

-One on the jersey sleeve (22 cm x 8 cm); and

-One on the front of the helmet (16 cm x 5.5 cm).

186.4If the front of the helmet is not used for advertising, the Participating Teams shall ensure that the manufacturer’s logo is covered according to the IIHF Supplier Pool Handbook.

186.5The IIHF shall approve the sponsors no later than thirty (30) days prior to the beginning of the Championship.

186.6Participating Teams ensure that jerseys worn by their players have IIHF-specified locations reserved for sport and marketing purposes (the “Protected Areas”).

186.7The Protected Areas on jerseys shall include the following:

a.National crest;

b.Individual number;

c.Name of the player;

d.“C” indicating the Captain;

e.“A” indicating the Alternate Captains;

f.IIHF logo(s); and

g.Advertising crests and marks (if applicable).

186.8Participating Teams shall mandatorily comply with the provisions of the IIHF Official Rule Book, the IIHF Uniform Program Guidelines and the IIHF Supplier Pool Guidelines.

186.9Participating Teams may request small variations to the IIHF.

186.10In addition to the requirements set out under Art. 6 of the IIHF Sport Guidelines relating to the graphic placement of competition jerseys, Participating Teams may exceptionally place the following patches:

a.MNA anniversary (10, 20, 25, 30, 40, 50, 60, 70, 75, 80, 90, 100 years);

b.Country anniversary (100 years or more);

c.NOC logo (if wished); and

d.Country Flag.

186.11Each MNAs shall seek IIHF’s approval for such patches at the latest during the Semi-Annual Congress preceding the concerned Championship.