Media Rights
IIHF World Women’s and World Junior Championships · Participants Regulations · Medical and Anti-Doping · Communications
163.1General
163.1.1Multimedia rights, including those stemming from digital platforms, including social networks, are owned by the IIHF may only be granted to the Host in writing.
163.2Website
163.2.1The Host has the right to create content which may be placed on the Championship website, upon IIHF approval.
163.2.2The IIHF shall approve the design and the language of the homepage.
163.2.3The Host ensures that official scores and statistics of the Championship are taken from the IIHF website and shall not be produced independently.
163.2.4The Host ensures that all Championship-related information regarding e.g. game schedules, ticketing merchandise shall be first communicated on the IIHF Championship website.
163.2.5The Host shall provide all of their partners logos as high- and low- resolution files as well as the relevant URL to be linked to the partner logo placed on the Championship website.
163.2.6Any IIHF guidelines concerning the website’s templates shall mandatorily be observed.
163.3Media operation – services
163.3.1The Host shall assign one (1) Press Officer per venue who shall be fluent in the English language and in the local language and have experience in media relations and a comprehensive understanding of international media needs.
163.3.2The Press Officer(s) is responsible for:
163.3.2.1Assisting the IIHF Communications Manager with media operations preparation and print media and photographer accreditation;
163.3.2.2Ensuring that IIHF Media Areas (Media Tribune, Media Center, Photography Positions, Mixed Zone, Flash Zones, Press Conference Room. Etc.) requirements are met;
163.3.2.3Creating an information package to be shared with accredited media; and
163.3.2.4During the Championship, being first contact for accredited media representatives and photographers; managing and supervising media working areas on site; assisting and supporting the teams with media needs and requests; collecting statistics of media attendance; providing and creating a communication channel to keep the media representatives informed about the Championship.
163.4Photography operations – services
163.4.1The Host shall additionally assign one (1) Photo Manager per venue who is responsible for assisting photographers and serving as primary contact towards the IIHF for all needs connected to their area of responsibility. The tasks of the Photo Manager can also be delegated to the Press Officer.
163.4.2The Photo Manager is responsible for:
a.Establishing with the Press Officer all still photography positions in the venue;
b.Coordinating with Host Accreditations Center to make sure that the IIHF Photography Agreement is signed by all accredited photographers upon accreditation pick-up. Provide the IIIHF with the agreements at the end of the Event;
c.Assisting the IIHF Photographers with team photos and photography requests;
d.Working in close collaboration with the Press Officer to make sure that all information needed by photographers is included in the info letters;
e.Organizing photographer meetings with the IIHF Photo Manager;
f.Ensuring that photographers register for photo positions before the games; shoot only from the photo positions;
g.Liaise with arena security to provide safe access for photographers to the arena catwalk (where available) above the arena in order to set up remote overhead cameras;
h.Coordinating with ice crew for access, rules permission for on ice access for team photos, netcam management and post-game activities;
i.Coordinating the frequencies list for remote cameras and provide the IIHF Photographers with such;
j.Organize with IIHF Photo Manager on-ice access for photographers for on-ice medal ceremonies and communicate procedure with accredited photographers; and
k.Photography support for the Host where needed.
163.5Social Media
163.5.1The Host shall manage the social media channels for the Championship, should these channels already exist.
163.5.2If specific Host social media channels exist, the Host shall use those official channels to communicate information about the Championship. In the absence of a specific Host social media channel, Hosts may use the host team channels, but video content will be limited according to the IIHF Team Video Guidelines.
163.5.3The Host ensures that social media channels are created and implemented for the Championship in collaboration with the IIHF.
163.5.4If the Host wishes to create new Host social media channel, it shall undergo the following procedure:
a.The social media channel shall be pre-approved by the IIHF;
b.If approved, the IIHF grants admin access to the Host;
c.The naming of the social media page shall follow the standard format as outlined by the IIHF; and
d.Ownership of the social media channel shall revert to the IIHF at the conclusion of the Championship.
163.5.5The Host shall assign a Social Media Coordinator who is skilled in sports photography and video editing.
163.5.6The Host Social Media Coordinator shall have the following responsibilities:
a.Create and publish content to promote the Championship (e.g., ticket information, promotional materials, information about the venues and locations, etc.);
b.Gather, create and when needed edit highly engaging and compelling social media content of the Championship;
c.Act as main contact for any existing Host social media channels towards the IIHF;
d.Provide equal coverage of all teams not solely focus on the Host country team;
e.Help to strategize and coordinate photo and video shoots and set-ups, including logistics, lighting, set and locations, etc. when requested by the IIHF;
f.Refrain from taking pictures or videos solely for personal use (i.e. stop a player to take a picture with them);
g.Work with the IIHF Digital Content Team, if requested; and
h.Supply content in a timely manner to the IIHF and the Participating Teams via the IIHF content server. Uploads shall be, at a minimum, done once a day.
163.5.7The Host shall ensure that the IIHF and the Participating Teams can be associated with the content being published.
163.5.8The Host ensures that all information relating to the Championship is exclusively communicated through the above-mentioned official channels in the English language.
163.5.9If the Host wishes to communicate in their own language, they shall seek prior IIHF approval.
163.5.10Due to TV rights exclusivity, filmed content may be forbidden to use on the Host social media channels and access to specific areas may be restricted for the Event Social Media Coordinators during the tournament. The Host will be informed about the specific rules by the IIHF prior to the start of the tournament.
163.5.11The Host ensures that only high-quality visual content is published.
163.5.12All published content shall be neutral in tone and shall not criticize any of the stakeholders mentioned above.
163.5.13The Host ensures that content from third parties posted organically is verified with the respective right holders.
163.5.14The Host shall seek prior IIHF approval for social media post templates.
163.5.15The Host shall seek prior IIHF approval for all content relating to sponsors or showing sponsors logos.
163.5.16The Host shall seek prior IIHF approval for news releases, which must in any case be published only after the respective press release.
163.5.17The Host shall seek prior IIHF approval for specialized hashtags that they intend to use for the Championship.
163.5.18If the Host wishes to use the content for promotion of their own social media channel, they shall tag the official IIHF social media channels.
163.5.19The Host shall refrain from using any visual content for commercial purposes.
163.5.20The Host ensures that ownership of all social media pages reverts back to the IIHF at the conclusion of the Championship.
163.5.21Following the conclusion of the Championship, the IIHF reserves the right to reassign any social media accounts to a new host.
163.5.22The IIHF retains ownership of any social media account that are created in collaboration with the Host for the purpose of promoting a Championship.
163.5.23The Host ensures that all its Staff, including volunteering staff, is aware of the IIHF Social Media Guidelines.
163.5.24The Host acknowledges and informs all their staff, including volunteering staff and third parties mandated to manage the Host’s social media accounts, if any, that they may be subject to legal action or disciplinary sanctions for any posting deemed to be inappropriate, illegal infringing on any other person’s rights, in accordance with the IIHF Integrity Code.