Advertising

217.1Participating Teams’ advertising shall be in compliance with both the Host country and their own country’s laws.

217.2Participating Teams are entitled to expose the logo, company name and trademark of only those suppliers indicated in the IIHF Supplier Pool Guidelines.

217.3Participating Team members shall follow the above rules starting from seventy-two (72) hours before and until seventy-two (72) hours after the end of the Championship.

217.4Advertising on Off-Ice Apparel

217.4.1Participating Teams (including staff members) shall exclusively wear the IIHF Partner off-ice apparel inside or outside and around the near vicinity of the official rink, starting seventy-two (72) hours prior to the beginning of the Championship and throughout the whole tournament.

217.5Advertising on Player’s Uniforms and Equipment and Practice Jerseys

217.5.1Participating Teams may find two sponsors whose logo can be shown on their helmets and both jerseys’ sleeves.

217.5.2The sponsor shall receive prior IIHF approval and must present their artwork ninety (90) days prior to the beginning of the Championship to the IIHF.

217.5.3The sponsor patch on the jersey shall be placed below the number for players and goalkeepers.

217.5.4Advertising areas shall be limited as follows:

Sleeves            Below the jersey number, 22 cm x 8 cm.
                   The patches will be ordered by IIHF and applied to
                   the jerseys.
                   The cost for the patches shall be borne by the
                   respective MNA.
Helmet             Front side, 16 cm x 5.5 cm.
                   Each MNA is responsible for applying the helmet
                   stickers with foam plastic material.

217.5.5Advertising logos are not allowed on any part of the equipment other than the above-mentioned areas.