Merchandising

175.1Promotional Use of Championship Merchandise

175.1.1The IIHF Commercial Partner shall grant the Host, upon its request, the right to produce official Championship merchandise for protocol and general non- commercial promotional purposes, provided that these products are not used for resale.

175.1.2The Host, however, shall be obliged to order and/or have produced official Championship merchandise by the Official Merchandiser. The IIHF Commercial Partner shall oblige the Official Merchandiser to supply the Host upon written and timely request with official Championship merchandise at preferable prices. Additionally, any planned distribution of Championship merchandise by the Host shall be approved by the IIHF Commercial Partner.

175.2Merchandising Rights of the Host

175.2.1The Host may set up an individual Host merchandising program and use the marks subject to the following terms and conditions:

175.2.2Terms of the Host merchandising program: Date of allocation by the IIHF Congress to Host the Event until 1 December prior to the start of the Event at the latest.

175.2.3The Host has to guarantee a proactive product recall upon expiry of the term to ensure the exclusivity of the Official Merchandiser as of December 1st prior to the beginning of the Championship.

175.2.4Geographical restriction: the Host Merchandising Program shall be restricted to the Host country(ies).

175.2.5Merchandising products: all proposed merchandising products need the IIHF Commercial Partner’s prior written approval in terms of quality, design and amount before any production begins. The following core merchandising products are excluded from the Host Merchandising Program for the exclusive commercialization by the Official Merchandiser: Mascot, any form of clothing, pins and pucks.

175.2.6Revenues and costs: the Host shall be entitled to retain all revenues derived from the Host Merchandising Program. All costs in relation to the Host Merchandising Program shall be borne by the Host.