Championship Promotion
IIHF World Championships · Participants Regulations · Medical and Anti-Doping · Marketing Rights
180.1All designed and manufactured materials and products regarding the Championship shall contain the Official Championship Title, display the Championship logo as the main “brand”, include the IIHF parent logo with the corresponding left-bound “Governed by” headline, as well as the logo of the Official Main Sponsor(s) or otherwise instructed by the IIHF Commercial Partner, with the corresponding left-bound headline designation.
180.2The logos of the IIHF and the Official Main Sponsor(s) shall be integrated in an adequate size and suitable position. At the latest one (1) month prior to the start of the Championship, promotional materials shall be integrated with all logos of the Commercial Affiliates. This is especially valid for materials which will be visible during the Championship and at the Championship venues. Such logos shall be inserted as per commercial structure and as per instructions by the IIHF Commercial Partner.
180.3All proposed digital and printed matters related to the Championship shall be in compliance with the provisions of the IIHF Marketing Guidelines and shall neutrally promote the Championship, promoting all Participating Teams equally and not prioritize any specific team(s) unless otherwise agreed with IIHF.
180.4The Host shall seek both IIHF and IIHF Commercial Partner approval within a suitable timeline prior to production and/or start of any Championship promotion.
180.5The IIHF retains the right to use seventeen (17) full pages of advertising for the Commercial Affiliates and IIHF Supplier Pool members in the official event and/or souvenir program (electronic or paper format) if produced by the Host in connection with the Championship, for no cost.
180.6The IIHF retains the right to one (1) full page for the IIHF President’s greetings in the official event and/or souvenir program. In case of additional greeting pages, the IIHF President’s greeting page has to be positioned in front of the other pages.
180.7The Host shall seek IIHF approval for any contents of the official tournament program including text, advertising and photography of any kind in a timely manner before production.
180.8The official Championship program shall include the English language.