Media

182.1General

182.1.1Multimedia rights, including those stemming from digital platforms, including social networks, are owned by the IIHF and may only be granted to the Host in writing.

182.2Website

182.1.2The IIHF and IIHF Commercial Partner shall jointly run and maintain the official and exclusive Championship website in co-operation with the Host under the lead of the IIHF. The Official IIHF Website shall serve as the sole point of entry for all information, news and ticket sales regarding the Championship. In case of external pages involved (e.g. ticketing partner platform), the design of such requires prior approval of IIHF and the IIHF Commercial Partner.

182.2.2The Host shall refer to the official website URL in their promotion or communication of the Championship and refrain from creating a separate news outlet on any Host-associated channels.

182.2.3Six (6) months after the allocation of the Championship, the Host shall contact the IIHF in order to obtain the relevant Guidelines, which include among others, the following provisions about the Official IIHF Championship Website:

a.The IIHF and the IIHF Commercial Partner shall provide the design of the homepage;

b.The official website has to be provided at least in English and the host country’s language. No advertising is allowed on the website without the written approval of the IIHF Commercial Partner and the IIHF;

c.The logotypes of the Commercial Affiliates shall be included on the website and the location and size of the logotypes shall be approved by the IIHF Commercial Partner;

d.All editorial content (text, pictures, videos) which shall be provided by the Host has to be approved by the IIHF before being published;

e.The Official Merchandiser shall be entitled to have installed a direct link on the official Event website of each WM to its online shop; and

f.The website address is provided and registered by the IIHF.

182.3Social Media

182.3.1The Host ensures that social media channels are created and implemented for the Championship in collaboration with the IIHF.

182.3.2The Host shall grant administrator access to the designated IIHF Staff to the page.

182.3.3The Host shall assign a Social Media Coordinator who is skilled in sports photography and video editing.

182.3.4The Host Social Media Coordinator shall have the following responsibilities:

a.Gather, create and when needed edit highly engaging and compelling social media content of the Championship;

b.Act as the main contact for any existing Host social media channels towards the IIHF;

c.Provide equal coverage of all teams and not solely focus on the Host country team;

d.Help to strategize and coordinate photo and video shoots and set-ups, including logistics, lighting, set and locations, etc. When requested by the IIHF;

e.Refrain from taking pictures or videos solely for personal use (i.e., stop a player to take a picture with them);

f.Work with the IIHF Digital Content Team, if requested; and

g.Supply content in a timely manner to the IIHF and the Participating Teams via the IIHF content server. Uploads shall, at a minimum, be done once a day.

182.4The Host shall assign one (1) Press Officer per venue who shall be fluent in the English language and in the local language and have experience in media relations and a comprehensive understanding of international media needs.

182.5The Press Officer(s) is responsible for organizing and supervising mixed zone interviews, creating the information packages for medias, for providing statistical and event information to media and distributing IIHF media releases to all accredited journalists.

182.6The Host shall additionally assign a Photo Manager who is responsible for assisting photographers and serving as primary contact towards the IIHF for all needs connected to their area of responsibility.

182.8The Host ensures that all information relating to the Championship is exclusively communicated through the above-mentioned official channels in the English language.

182.9If the Host wishes to communicate in their own language, they shall seek prior IIHF approval.

182.10The Host ensures that only high-quality visual content is published.

182.11All published content shall be neutral in tone and shall not criticize any of the stakeholders mentioned above.

182.12The Host ensures that content from third parties posted organically is verified with the respective right holders.

182.13The Host shall seek prior IIHF approval for social media post templates.

182.14The Host shall refrain from using any visual content for commercial purposes. The Host shall seek prior IIHF and IIHF Commercial Partner’s approval for any type of commercial content.

182.15The Host shall seek prior IIHF approval for news releases, which must in any case be published only after the respective press release.

182.16The Host shall seek prior IIHF approval for specialized hashtags that they intend to use for the Championship.

182.17If the Host wishes to use the content for promotion of their own social media channel, they shall tag the official IIHF social media channels.

182.18The Host ensures that ownership of all social media pages reverts back to the IIHF at the conclusion of the Championship.

182.19Following the conclusion of the Championship, the IIHF reserves the right to reassign any social media accounts to a new host.

182.20The IIHF retains ownership of any social media account that is created in collaboration with the Host for the purpose of promoting an IIHF tournament or event.

182.21The Host ensures that all its Staff, including volunteering Staff, are aware of the IIHF Social Media Guidelines.

182.22The Host acknowledges and informs all their Staff, including volunteering staff and third parties mandated to manage the Host’s social media accounts, if any, that they may be subject to legal action or disciplinary sanctions for any posting deemed to be inappropriate, illegal or infringing on any other person’s rights, in accordance with the IIHF Integrity Code.