Advertising
IIHF World Championships · Participants Regulations · Medical and Anti-Doping · Commercial Rights
238.1Participating Teams’ jersey and helmet advertising shall be in compliance with both the Host country and their own country’s laws.
238.2Participating Teams are entitled to expose the logo, company name and trademark of only those suppliers indicated in the IIHF Supplier Pool Guidelines.
238.3Participating Team members shall follow the above rules starting from seventy-two (72) hours before and until seventy-two (72) hours after the end of the Championship.
238.4Based on the Clean Venue Rule as per Art. 171.3 of this Event Code, no team specific interview backdrops shall be used at the Championship Venues as of five (5) days prior to the Championship. Neither shall any third party branded equipment be used within the dressing room areas during game days due to potential TV cameras recordings (e.g. branded coolers, towels or similar).
238.5On-ice Uniform Supplier
238.5.1Participating Teams have a right to receive from the IIHF Equipment Supplier a uniform package, which consists of three sets of jerseys (home, away and practice) - including name bars, numbers and advertising, pants/shells as well as socks. The IIHF Partner will coordinate the supply of these uniform sets and size requirements with the teams directly.
238.5.2Players shall wear the IIHF Equipment Supplier on-ice uniforms during all games, practice sessions, team photo shootings and interviews within the arena.
238.5.3Participating Teams must ensure that uniforms worn by players are in good condition and that the trademarks can be identified clearly. No alterations to the uniform that alters the quality of the product are permitted.
238.6Off-ice Apparel
238.6.1Participating Teams have a right to receive off-ice apparel which shall be worn by players, coaches, bench personnel and team officials.
238.6.2Participating Teams may only expose the IIHF Partner logo as well as the logo of their respective MNA. All other logos shall be covered.
238.6.3Manufacturer’s logo on footwear does not need to be covered.
238.7Advertising on Player’s Uniform and Practice Jerseys
238.7.1Participating Teams ensure that jerseys worn by their players have IIHF- specified locations reserved for sport and marketing purposes (the “Protected Areas”).
238.7.2The Protected Areas on jerseys shall include the following:
a.National crest;
b.Individual number;
c.Name of the player;
d.“C” indicating the Captain;
e.“A” indicating the Alternate Captains;
f.IIHF logo(s);
g.Advertising crests and marks (if applicable).
238.7.3Participating Teams shall mandatorily comply with the provisions of the IIHF Official Rule Book, the IIHF Uniform Program Guidelines and the IIHF Supplier Pool Guidelines.
238.7.4Participating Teams may request small variations to the IIHF.
238.7.5In addition to the requirements set out under Art. 6 of the IIHF Sport Guidelines relating to the graphic placement of competition jerseys, Participating Teams may exceptionally place the following patches:
a.MNA anniversary (10, 20, 25, 30, 40, 50, 60, 70, 75, 80, 90, 100 years);
b.Country anniversary (100 years or more);
c.NOC logo (if wished); and
d.Country Flag.
238.7.6MNAs shall seek IIHF’s approval for such patches at the latest during the Semi-Annual Congress preceding the concerned Championship.
238.7.7The IIHF Commercial Partner has been awarded exclusive advertising rights to the players’ uniforms worn during all games and official practice sessions.
238.7.8The Participating Teams may commercially exploit the helmet advertising if the request is placed with the IIHF Commercial Partner no later than 1st of November preceding the Championship and in accordance with the requirements set by the IIHF. In case no such request is lodged, The IIHF Commercial Partner shall be free to exploit the helmet.
238.7.9The Participating Team are responsible for applying the advertising stickers provided by the IIHF Commercial Partner on the front of the players’ helmets, as per the provisions of the IIHF Supplier Handbook.
238.7.10No alterations to the patches and stickers shall be allowed.
238.7.11The Participating Teams shall be responsible for covering the manufacturer’s logo if the front of the helmet is not used for advertising purposes.