Advertising
IIHF World Women’s and World Junior Championships · Participants Regulations · Medical and Anti-Doping · Commercial Rights
153.1General
153.1.1All advertising in relation to the Championship shall be in accordance with the legislation of the Host Country. The Host shall inform the IIHF of any such legislation.
153.1.2Advertising with political, racial or religious content, tobacco and/or pornography is prohibited. For avoidance of doubt, advertising is allowed for beer, alcopops and other spirits specifically approved by the IIHF.
153.1.3Advertising of or affiliation with any organization or product which may reasonably be considered to involve moral and/or ethical issues, requires prior written approval by the IIHF. Moral or ethical issues may include, but are not limited to, using false statements, exaggerating the benefits of a certain product, discriminatory or offensive claims and/or images and smearing competitors.
153.1.4The Host ensures that there is no advertising and/or promotion of any company, product or service that conflicts with the IIHF or Commerical Partner Sponsors as indicated in the HCC, or IIHF Supplier’s product. The advertising of any company that conflicts with the exclusivity category of the IIHF Supplier Pool Members is permitted; however, such companies are strictly prohibited from having any visibility of their products during the Event
153.2Clean Venue Rule
153.2.1The Host shall ensure that any advertising and/or promotion from all game and practice arenas, facilities all other areas to be used in relation to the Championship conflicting with any of the IIHF Commercial Affiliates, is removed five (5) days prior to the beginning of the Championship.
153.2.2All club logos and banners which are potentially visible in the TV camera shall either be removed or covered.
153.2.3Exceptions may be granted based on the Arena Advertising Zones as outlined in the IIHF Marketing Guidelines, upon prior IIHF approval.
153.3Advertising Outside the Arenas and their Immediate Vicinity
153.3.1The Host’s right to exploit advertising possibilities outside the Arena and their immediate vicinity shall be limited to the areas specified in the HCC.
153.3.2Any other advertising and/or identification outside of the arenas are forbidden, unless specifically permitted on a case-by-case basis by the IIHF in writing.
153.4Advertising Inside the Arenas
153.4.1The Host’s right to exploit advertising possibilities inside the arena shall be limited to the areas specified in the HCC.
153.4.2Notwithstanding Article 153.4.1, the Host shall seek IIHF prior approval for any other advertising and/or display of identifications, whether sound or visual, inside the arena.
153.4.3Nevertheless, the following shall be at all times advertising-free and clean of any branding:
a.Kickboards;
b.Safety nets behind goals;
c.Goals and goal nets;
d.In-arena entertainment operators (such as mascot, etc.); and
e.Locker rooms.
153.4.4The Host shall send all sponsors and partners for the Championship, as well as all advertising positions, to the IIHF prior to the beginning of the Championship.
153.4.5Any adjustment to the sizes and positions of advertising on the boards is strictly prohibited.
153.4.6With regards to the IIHF venue advertising rights, the Host is responsible for ensuring that competitive bids are obtained for the production and installation of the respective marketing assets.
153.5Media backdrops
153.5.1The Host has a right to retain fifty percent (50%) of the media backdrop display.
153.5.2The Host is responsible for the production of the media backdrop, which shall include the IIHF logo.
153.5.3The Host shall seek IIHF approval prior to its production.
153.5.4The Host ensures that the media backdrop is not covered by other backdrops or any other element which might have an impact on its visibility.
153.6Rink Board Advertising
153.6.1Rink board advertising in the practice rinks shall either correspond to the Main Arena’s or shall be clean of advertising.
153.6.2The Host has a right to sell advertising boards to their national partners as indicated in the HCC.
153.7Under-ice Advertising
153.7.1Under-ice advertising is only permitted in four positions in the neutral zone and four positions behind the goals with each being 400 cm x 200 cm as indicated in the HCC.
153.7.2The faceoff circle in the neutral zone is reserved for the Championship logo.
153.7.3The Host may use the top (limited to 1 position) and bottom (limited to 1 position) of the faceoff circle for venue name and/or government funding partners.
153.7.4The Host ensures that on-ice advertising is in light colors to avoid impairing puck visibility.
153.7.5Under-ice advertising in the practice rinks shall either correspond to the Main Arena’s or shall be clean of advertising.
153.8Player and Penalty Benches
153.8.1The Host has a right to place advertising on the benches on the side of the penalty boxes and official scorekeepers.
153.8.2Advertising shall include the Championship logo as well as the IIHF Sponsor logo and shall be priorly approved by the IIHF.
153.8.3Use of semi-transparent foil, which enables potential spectators behind it to see through, may be used. However, it must be ensured that the view of spectators and off-ice officials is not restricted.
153.8.4The Host shall seek prior IIHF approval if they wish to change their advertising for each game.
153.9Plexiglass
153.9.1The Host has a right to use the plexiglass above their respective boards on the condition that the view of spectators and off-ice officials is not restricted.
153.9.2Advertising along the plexiglass screen right above the boards is limited to a maximum height of 20 cm.